The spots will be viewed by
the 2.5 million visitors
attending the Thanksgiving
Day parade as well as the
750,000 revelers attending
the New Year’s Eve
celebration in
Times Square.
Below is the
tentative advertising schedule (subject to change without
notice). It may
be possible to view the commercial in real time online.
Click here. We recommend CAM #11.
December 23, 2005 – January
1, 2006, each day at
approximately the following
times:
9:01:30 am
11:01:30 am
1:01:30 pm
3:01:30 pm
5:01:30 pm
7:01:30 pm
9:01:30 pm
11:01:30 pm
Goals
of the Campaign
Tracey Robinson-Harris, Director of
Congregational Services states, “this
media buy was made available to us
quickly and we jumped at the chance.
Through the generosity of several
donors, who strongly support advertising
Unitarian Universalism, we were able to
make this buy. It’s a great
opportunity to make Unitarian
Universalism better known to New York area residents, as well as a national
and international audience comprised of
tourists visiting the Big Apple.”
The goal of this
campaign is awareness.
The objective is
simple – to get our name out
in the public square – in
this case, quite literally.
States Robinson-Harris,
“prior research from the
Kansas City
advertising campaign
indicated that less than ˝
of 1% of the general public
has heard of Unitarian
Universalism. While
awareness may be higher on
the East Coast, we certainly
still need to get our name-
and our values- out into the
world.”
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Ask Your Visitors:
Have You Seen the Ad?
We'd like to know how many of your visitors have
seen the Times Square ad. For the next six weeks,
please ask them about it. In January, we'll contact
your membership chair to learn the results.
Sample
Visitor Form
Available
Marketing Resources
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